The Home Store Realty

Confused? Don't worry, we have answers.

Below are the most commonly-asked questions that we get about our services. If you have any other questions that aren't covered here, it's okay! Just contact us and we would be happy to help.

For answers to common questions regarding our Buyer's Rewards Program please click here.

How can you list homes for only 1%?

As a home seller, we understand that you will more than likely be purchasing another home in the area. Therefore, we offer a discounted listing fee of only 1% as an incentive to use one of our agents as your Buyer's Agent in your next transaction. If you choose not to purchase your next home with us, or if we refer you to another agent outside of of our market area, we still give you a discounted listing fee of only 2% of your home's selling price. With over 30 years' of real estate experience, you can rest assured you'll get personalized service from our highly experienced brokers and won't be stuck dealing with an inexperienced assistant or 'newbie' agent who is being trained on your home sale. In other words...you get the same professional service for less!

Our Full Service listing includes:

Initial Consultation determining your needs and priorities
Preparing and reviewing your Comparative Market Analysis to establish a competitive pricing strategy based on recent sales and available homes in your area
Discussing how to enhance the look of your home for showings and staging possibilities
Research of legal property information: zoning, taxes, flood plain, etc.
Implementation of a highly effective Advertising and Marketing Plan, including:

Professional photographs taken of the inside and outside of your home

Multiple Listing Service (MLS) submission (at seller's option), plus Internet and Social Media advertising on Craigslist, Realtor.com, Zillow, Trulia, and other national websites

Professional full color brochures placed inside and outside your home

A lock box on your property to allow other agents to show your home (if desired)
Placement of a professional yard sign and brochure box at your property
Handling all calls and inquiries from interested buyers, agents, and others wanting to see the home
Setting all showings with owner's prior approval and according to owner's guidelines
Showing your home as needed to potential buyers
Following up with all showings and buyer inquiries
Handling all contract negotiations, including reviewing and advising on purchase contracts and counter-offers; assisting with home inspections, lender appraisals, and surveys; assisting and advising on all contractual matters; and handling with all other pertinent matters necessary for a smooth, successful closing
Setting up closing and transaction coordination throughout the sales process
Closing your home with your new happy buyers!

Do I have to pay an outside agent if he brings me a buyer?

When a real estate agent lists your home on the local Multiple Listing Service (MLS), it is customary to offer a "cooperating", or co-op, commission to member agents to entice them to bring their buyers to your home. Right now in Denver that co-op commission is generally 2.8% of the sales price and in Northern Colorado it's 3% of the sales price. While real estate commissions are never set in stone and are always negotiable, our recommendation to you is you should list your home in the local Multiple Listing Service and offer outside agents a co-op commission. If you don't, or if you try to cut corners and offer a lower commission, then you're basically shooting yourself in the foot since an agent will more likely show the home down the street that's offering the larger commission than yours.

All that being said... we here at The Home Store would like to sweeten the pot a bit! Since our marketing efforts are intensely successful (we've sold over half of our own listings to our own buyers), you save even more. If we bring the buyer to your home through one of our agents, we charge only 2% of the home's selling price (rather than the typical 2.8% to 3% paid to an outside selling agent). If you do the math that can amount to thousands of dollars in additional savings overall.

Do I have to pay anything up front?

Nope! We never charge any sort of upfront fee, and you can cancel at anytime during the listing period without penalty. Our fee is paid out of the sale proceeds when we close your home successfully. If we don't sell your home, then we don't get paid - period!

What if I don't like the service, or change my mind later?

We have a 24-hour cancellation clause in all of our listing contracts. No hard feelings, no questions asked.... if we aren't doing a 100% spiffy job for you, or if you just plain change your mind about selling your house (before it goes under contract with a buyer, that is), just cancel anytime! By the way, we are proud to say that in our 30 years in the real estate business, we have never had to cancel a contract. That's great service!

Do you use standard contracts and forms?

Yep! As licensed real estate brokers in the state of Colorado we always use Commission-approved forms only. For special purposes or some of those more creative clauses that you have to use sometimes, we also have relationships with real estate attorneys, mortgage brokers, and title professionals to take care of those in a very legal and expeditious manner.

Do you list or sell homes outside Colorado?

We are licensed to buy and sell homes within Colorado only. If you have any needs outside of the Denver Metro and Northern Colorado areas, we would be happy to refer you to an agent who might be of help to you. Just give us a call at (970) 515-7900 or contact us.

No problem! We are more than happy to help answer any questions you may have. Just give us a call at (970) 515-7900 or contact us and we will get right back to you with an answer.