8 Modern Tips for Making Better Videos

For Women Building Brands That Shine

After 30+ years in marketing — writing and producing TV ads, coaching talent, and now helping women launch their own brands — I’ve seen it all. And I’ll be honest: today’s video landscape is more exciting (and forgiving) than ever. With AI tools, smart editing software, and a little strategy, you can look polished, powerful, and totally YOU on camera — even if you’re just starting out.

Here’s how to make it happen:

Tip #1: Plan Your Content Like a Pro

Spontaneity can be charming… until it turns into rambling. The best videos start with a clear plan. Write out your key points, rehearse them, and use a teleprompter app if needed (I love ones that scroll on your phone while you film). But don’t just read — speak like you’re talking to a friend. A little acting and light improvisation go a long way.

Modern twist: I use AI to help clients refine their messaging. Whether it’s scripting a course intro or punching up a pitch, tools like Bing AI can turn your rough ideas into gold.

Tip #2: Watch Your Background

We’ve all seen the viral Zoom fails — the naked boyfriend walk-by, the awkward shelf décor, the dog doing his business mid-wedding shot. Funny? Yes. Professional? Not so much.

Keep your background clean and intentional. A simple desk, a plant, and soft lighting are plenty. Avoid clutter, brag walls, or anything that distracts from your message.

Modern twist: Don’t have a perfect space? No problem. I use green screens and AI-powered background replacement to drop you into stunning virtual offices, cozy homes, or branded sets that match your vibe.

Tip #3: Smart Equipment that Won't Break Your Bank

You don’t need a Hollywood budget to look great on camera. Your smartphone is more than enough — just pair it with a tripod and a decent mic. Camera mics pick up everything (including your neighbor’s dog), so I recommend starter bundles like the Movo VXR10, which includes a tripod, grip, and mic for under $100.

Modern twist: I also help clients clean up audio and stabilize footage using AI-enhanced editing tools. Shaky hands and fuzzy sound? Gone.

Tip #5: Put Yourself in Your Best Light

Lighting can make or break your video. Backlighting turns you into a silhouette (hello, witness protection program). You want soft, adjustable light in front of you — ring lights are perfect for this.

Avoid fluorescent bulbs (they’ll make you look like a banana). Instead, test different hues and brightness levels until you find your glow.

Modern twist: I use AI filters and color grading to enhance skin tones, soften shadows, and make you look camera-ready — without overdoing it.

Tip #6: Film in Short Segments

Attention spans are short. I recommend keeping videos under 3–4 minutes. If you have more to say, break it into bite-sized modules. You can always stitch them together later with transitions, text overlays, or animations.

Modern twist: I use CapCut and other mobile-friendly editors to help clients chunk, clip, and stylize their content for reels, TikToks, and course platforms.

Tip #7: Not a Hemingway? Hire a Copywriter or use AI

If your message is confusing or repetitive, you’ll lose your audience fast. You don’t need to be a wordsmith — you just need clarity.

Modern twist: I offer copywriting support and AI-assisted scripting to help you sound confident, clear, and compelling. Whether it’s a course, a promo, or a welcome video, we’ll make sure your words land.

Tip #8: Hate the Way You Look? There are Solutions

Let’s be real. Not everyone feels camera-ready — and that’s okay. It’s not just about looks; it’s about presence, energy, and delivery.

Modern twist: I use advanced editing to blend live video with slides, animations, and voiceovers. You can show up for a quick intro, then let your content shine through visuals. Want to include your dog or your kid? Go for it. Authenticity wins.

Bonus Tip: Get Honest Feedback (From Someone Who Knows)

I offer a FREE 1-hour video review and consultation — no fluff, just real advice. Think of me as that brutally honest best friend who’s been in the biz for decades and knows how to make you look amazing.

Whether you’re launching a course, building a brand, or just dipping your toes into video, these tips will help you show up with confidence and clarity. And if you want help with editing, scripting, or AI-powered upgrades, I’m here for that too.

Let’s make your message unforgettable — and make sure you look fabulous delivering it.

Contact me today!